Life as a Creative Pioneer - Month Two 12 November 2014

“The purpose of learning is growth, and our minds, unlike our bodies, can continue growing as we continue to live”. ~Mortimer Adler

My second month at Living Group has certainly been one I won’t forget. Filled with challenges, deadlines, perseverance and successes, October has been a month where I have started to experience first hand what goes into delivering great results for a client, through supporting and managing my own projects in the studio.



My apprenticeship got into full force this month, with my study and learning sessions kicking off with a day of registrations and enrolment. Studying at the prestigious Ravensbourne College, I will undertake the Digital Marketing and Social Media pathway, covering a broad mix of classroom based and practical sessions. Ravensbourne’s geometric inspired Greenwich campus is a hive of creative activity, with digital suites, workspaces and a start-up incubator on site - it is certainly a great environment to learn and study.  

In the studio my workload has been varied as ever; this month I have been working on projects for the digital, marketing and design teams, taking on a number of different roles. From project managing campaigns to writing client copy, I have been lucky enough to work across multiple channels within the agency, gaining exposure to life on both sides of the creative spectrum.

From brief creation and planning, to client amends and proofing; this month I have been managing my own small projects and learning everything that comes with it.

Working across print and digital, I have been managing projects for a broad mix of clients including investment start-ups, hedge funds and globally established brands. Clients aside, I have learnt that working in an integrated agency requires strong working relationships with all departments to ensure work delivered is always on brief, on time and on budget.

Digitally, I have been growing my e-skillset and sharpening my CMS prowess by supporting a number of exciting online projects. I have been populating new website pages, creating content templates and raising website bugs through online ticketing systems. Learning the technologies used to drive a project from initial inception to completion has whet my appetite for all things digital and its ever-growing relevance.  

November is set to be an even more varied month with further project management, copywriting and digital marketing tasks on the agenda. As the weeks continue and my responsibility increases, I feel like I am making headway to living up to my lofty moniker as a Creative Pioneer!    


Kieran Haddock, Team Assistant