Life as a Creative Pioneer - month two 11 November 2013

My second month has flown by and it's been pretty eventful!



In early October, I attended my first external briefing, hosted by CIPR.  In an informal setting over lunch, we heard from this month’s guest speaker Gren Manuel – Executive Editor of the Wall Street Journal, Financial News and Dow Jones Newswires, responsible for Europe, Middle East and Africa. It was really interesting to learn about the publications Gren works for and to hear about the topics they are keen to write about. However, the networking side came as quite a surprise, it wasn’t what I had expected at all. I was intrigued to see how people approach each other at events and what they talk about. But the number of people stood in the corner eating their sandwiches and crisps and not talking to anyone at all really surprised me. Having very little experience in PR, I thought I would find it hard to approach people I have never met before. However, I was determined to make the most of the opportunity and step out of my comfort zone to understand what issues different PRs are dealing with. I came away from the event feeling very proud and motivated that I have the confidence to thrive in these kinds of situations.

At the start of the month, I helped the team with research for client media outreach and writing pieces for Living Group’s website about the coverage we generated for our clients. From this I have enhanced my corporate writing style and gained a better understanding on how to present stories so they conform to company guidelines and can be further utilised across social media channels including Twitter and LinkedIn.

I feel like I’m learning more and more each day, although I still have quite a few buzz words to learn before I truly understand the bigger picture of financial and professional services – the micro and macro economics as I now know! This week I have started writing daily media reviews for the team in London to help everyone stay on top of the daily news agenda. This is already helping to enhance my understanding of the complex world of finance for sure.

In addition to the day job, I have also completed a number of my apprenticeship units this month. Living has been really supportive in going through my units with me and guiding me through everything I need to know and achieve. It is really rewarding when work gets signed off and I have now completed almost 20%!

I am excited to have been invited onto Living’s entertainment team; I love being involved in event planning which has given me the opportunity to work with members of the team from across the Group that I haven’t had the opportunity to work with yet which is great.

My commute is still driving me a bit crazy albeit for different reasons. This month running for the train hasn’t been an issue; delays and cancellations have. I’d rather have to run! It’s never promising when people at the station tell you delays are like this from now until March! I am not looking forward to the rest of the season of bad train journeys. On the upside, since the clocks have changed it is lighter in the morning, which makes it a little bit easier getting out of bed.

Next month I’ll be updating you on Living’s first Cheese & Wine evening, which I am helping to organise and the highly competitive annual Living Bake Off. Also this month Living Global Mo Bro’s are taking part in Movember. I will update you on all of this and any other news in my month three update. Or if you can’t wait that long …take a look at our Facebook page. 

Chloe Ward, Team Assistant