Industry awards. The ultimate distinction or a big distraction? 23 May 2014
“It is now unusual to see an award entry that has NOT been through the hands of a professional copywriter or designer”.
Not the words of a design agency pitching for new work but those of a leading legal magazine in the awards section of its website.
Winning awards is a high priority for any firm. Having one’s achievements recognised by a panel of respected industry experts or potential clients, provides numerous marketing and PR opportunities. The credibility that comes from a place on a shortlist of finalists cannot be underrated either. However, for many clients, preparing a clear, coherent and effective award entry that fulfils all the relevant criteria can be time-consuming and a distraction from their day job.
Nick Smith, Living’s resident copywriter comments, “All our clients have amazing stories to tell and impressive case studies to showcase. A successful award entry is one that uses few words and a little design to get them noticed, read and understood in as little time as possible. Less is definitely more.”
If you would like to find out more about the copywriting and design we do for our clients, please contact Duncan Shaw on +44 (0)20 7739 8899.