Digital branding: how do wealth managers score? 25 July 2018
In our inaugural Living Ratings report on the leading wealth managers in America, we applied our proven criteria to more than 40 firms to identify the winners and… those that need to try harder.
The wealth sector is focused on engaging highly coveted individual investors, and the marketing efforts are impressive: they include potent websites, enhanced content, and focused digital communications. Clearly, investment has been made on the dotcom functionality.
But even the leaders can do a better job of delivering more engaging, more relevant content… along with more support from an integrated social media strategy.
Visit our Livings Ratings content hub and download a complimentary copy of this first-time Living Ratings report to see who’s making a difference and who seems indifferent.