Transforming a global law firm's digital brand experience 20 July 2015
Global law firm Vinson & Elkins LLP (V&E) has launched a new website featuring a refreshed visual identity created by our team in London.
This fully-responsive and mobile-friendly website has transformed the way V&E communicates online, highlighting the firm's in-depth experience through engaging content and providing ease of access to users in obtaining attorney contact information. The new site also interacts seamlessly with the firm's social media channels, allowing target audiences to connect with V&E in a variety of ways.
Key to the success of this 12-month project was a detailed design process: from discovery and content planning to ensuring a high-quality UX, finally leading to the design and coding of the site with an Ektron CMS. During the project, we were also able to refresh V&E's visual identity, guaranteeing that the firm's brand was consistent across all marketing materials.
We continue to work on a number of enhancements to the V&E website, which can be accessed at: velaw.com