Transform Tuesday: Spitalfields City Farm 11 September 2018
Today sees the spotlight fall on our pro bono branding work for Spitalfields City Farm in London as part of Transform Magazine's 'Transform Tuesday'.
The farm is a true oasis in the heart of the city and a homegrown institution born out of its environment, that connects people to nature, enhancing their well-being and allowing them to re-engage with the natural world.
Our logo, at the very centre of the brand, features an illustration of a donkey, the farm’s mascot, in a woodcut style, with iconic building’s, such as the Gherkin, Walkie Talkie and Shard, being discretely seen in the negative space between the donkey’s legs. An interesting reverse play on the City of London looming over the farm.
You can find out more about our work for Spitalfields City Farm in our case studies and see the other featured brands in today's Transform Tuesday on the Transform Magazine website. Transform magazine is the only global magazine to cover rebranding and brand development. Published bimonthly both in print and online, it is essential reading for those concerned with brand strategy and rebranding.