The first chapter for the new look Yield Book 18 September 2012
Living have crafted a new brand for The Yield Book, one of the world's leading fixed income analytics businesses. A firm with global footprint and a reputation for delivering quick, precise and accurate data.
As part the branding process, the Living team undertook a comprehensive discovery phase with clients and internal stakeholders in the US, Europe and Asia to ascertain the Yield Book's core values and USPs.
The new eye-catching identity, based on precision and trust, is being rolled out globally and provides The Yield Book with a consistent brand to assist the growth of their business.