Simplifying complex data visualisation for EY 22 May 2018
Visualising and presenting highly complex data is one of our financial and professional services clients' biggest challenges, and until now, this media has typically been confined to uninspiring spreadsheets or dull static charts.
For EY, this has changed, as we have helped them create an engaging and interactive data-driven online experience for the Capital Confidence Barometer, one of the firm’s flagship thought leadership initiatives.
Our challenge was to plan and scope the user experience and functionality for a series of complex data-driven charts, then bring them to life digitally using the EY brand. Each chart also needed to be interactive, relying on a set of highly complex data, and of course work responsively across different devices.
We inspired EY to push the boundaries of data visualisation and explored a colourful, minimal approach to dynamic data charts, which were visually compelling, whilst remaining simple in their delivery. These highly bespoke charts move away from the traditional charting styles frequently used across large corporates, as we pushed the boundaries in terms of development, using advanced mathematics to help build the logarithmic-based designs.
The Capital Confidence Barometer is swiftly gaining momentum among EY’s user base and have already received significant positive feedback from users.