Revolutionising a brand at the sharp edge of the law
05 February 2018
We have recently completed a groundbreaking new brand for law firm and litigation specialists Kasowitz in North America.
This deliberately bold and unapologetic brand is based around the firm's reputation as creative, aggressive and relentless lawyers, who are trial-ready for their clients. This unique positioning allowed us to break with tradition and create brand positioning and a visual identity that is uncompromisingly assertive and that thrives in a black and white world of thought-provoking imagery and messaging.
One of the key components of the new brand is film – the firm's opportunity to communicate who they are, what they do and why it matters to their target audiences. This media was embedded in their new website created by our team.