Refreshing a key brand in Asia 14 March 2012
Living Group Asia have recently completed a brand refresh for Keywise Capital Management, a Hong Kong based asset management company.
Living’s response reflected the elegance and simplicity required by Keywise’s brief and retained the key elements of their original corporate identity – two ancient Chinese keys representing east and west.
Melanie Osborne, Living Group Asia’s Managing Director commented; “the brand refresh and communications are designed to reflect the Keywise team’s investment process and innate curiosity, plus communicate a serious message to a client base of global institutional investors”.
The new brand has been successfully rolled out across a number of key investor relations tools including a website and marketing presentation.