Rabobank animation gets the Royal seal of approval 17 December 2012

Every minute the world population grows with another 158 more mouths to feed. The great majority are in rapidly expanding populations in emerging and developing regions. Overall, world population is forecasted to grow from 7 billion today in 2012 to over 9 billion by 2050.



Global issues like these were the focus of an animated video that Living produced to support Rabobank's recent international conference and UN presentation on the global crisis that threatens the future of farming. With a brief to communicate to a global audience how growing populations create more demand than countries can fulfil, Living's team created the full production in Dutch and English – from storyboard to completion – in just ten days.

Greg Hobden, Client Strategy Director at Living added; "The video was a great success and we heard that even Princess Maxima, Princess of the Netherlands, commented on how impressive it was!". The video will now be shown at a series of high profile events including various Rabo regional events, at the UN later this year and at the next Rabo global partners meeting.