New websites for SPDR ETFs & State Street Global Advisors 23 July 2012
Living achieved a memorable double with the launch of two new ‘responsive’ websites for desktops, tablets and mobile devices for SPDR ETFs and State Street Global Advisors (SSgA) – a global leader in asset management.
Our clients’ briefs featured two similar requirements: to engage existing and potential institutional investors across Europe by providing access to the firms’ outstanding thought-leadership, insight and events news.
The sites are designed to achieve marketplace cut-through with three points of entry; Direct email marketing campaigns, Online advertising; and Organic search.
Together with an accessible user-experience that dovetails with a vibrant and creative use of the firms’ existing visual brands, both sites clearly articulate SPDR ETFs and SSgA’s proposition in a way that investors can instantly appreciate.