LCG: a brand that truly connects 07 December 2015

Listed online trading services firm, London Capital Group, has rebranded as LCG and launched a new visual identity with the help of our London team.



Working closely with the business from the outset, we advised on the naming strategy, as well as developing an engaging and digital-first visual identity. The brand promise of 'Trade Connected' was also crafted, representing the opportunity to connect with LCG's market insight, superb customer service and a leading edge trading platform.

Using our guidelines, LCG's internal team have applied the brand to a wide range of digital tools including a new trading platform and website, plus an integrated advertising campaign and the interior of their new offices. It's a brand that really connects externally and internally. 

If you would like to know more about how we can create a digital-first brand for your firm, please contact Greg Hobden in London, Aliena Lai in Hong Kong, or Kate Shaw in New York.

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