Introducing Avista - a new environmental search product 08 June 2017
Groundsure, a leading supplier of environmental searches, has launched their new flagship product ‘Avista’ – with the name and brand created by our London team.
This all new and comprehensive environmental search report is underpinned by great data and includes planning information that makes risks clearer and shows the next steps. This means the conveyancer and homebuyer can make an informed decision of how to proceed with any potential property purchase.
After conducting brand workshops with our client, plus undertaking external research and detailed review of the competitor landscape, we explored a series of naming options. The name ‘Avista’ was chosen as it best represented the product’s wide and in-depth view of the environment.
We then created a stunning visual language that included urban and rural landscape images, overlaid with a graphic of connecting nodes and words, that communicate elements of risk or an issue that needs further exploration. The distinctive visual identity is designed to be very different from any competitor’s communications, but also sits comfortably within the Groundsure brand family. The result is a reimagined product brand, designed with both conveyancers and homebuyers in mind, that has launched successfully in the UK.
If you would like to know more on how we can create a new product or service name and visual identity for a new brand, contact Greg Hobden in London, Aliena Lai in Hong Kong, or Kate Shaw in New York.