Helping SSGA engage with Australian investors 01 June 2017
We have just launched a new digital experience for State Street Global Advisors (SSGA) that will expand their target audience reach, helping them market their funds in Australia.
The fully responsive site, created by our team in Hong Kong, takes users on an interactive, content-rich journey through the world of SSGA's managed funds and retirement solutions. Colourful and user-friendly, the site is packed full of engaging stories and information, and content which includes market commentaries, thought leadership pieces and videos that help explain market trends. The site also includes key investment themes and real-time fund information.
The site is powered by a CMS that enables our client to continually refresh and update content that is aimed at financial advisers and retail investors, allowing them to learn more about SSGA's point of difference, products and positioning.
Strategically the site is the destination to support an advertising campaign that is currently running across Australia. You can visit the site at: http://active.ssga.com.au
For more information on our how we can enhance your target audiences' user experience and bring your investment brand or financial products to life, please contact Kate Shaw in London, Aliena Lai in Hong Kong, or Kevin Windorf in New York.