Helping a global sourcing firm communicate success 14 April 2014
William E.Connor & Associates, one of the largest global sourcing firms partnering with the world's elite brands, launched an international PR campaign to announce its recognition by Ethisphere as a World Most Ethical Company award for the third consecutive year.
With our dual support in Hong Kong and London, we drafted and distributed the award press release to key international publications and followed up with journalists across Europe, the US and Asia. As a result, the release gained exposure in over 200 titles including newswires and trade publications focusing on apparel, sourcing, ethical, HR, and business. We have also subsequently received keen interest from several major regional titles to profile William E. (Chip) Connor, the CEO & Chairman.
As the only Hong Kong-based firm among the 144 award recipients this year, the 65-year old successful business is also the only sourcing firm in the world to receive this prestigious recognition. Selected articles can be viewed at the following links: Bloomberg, Just-style, Sourcing Journal, and HR Magazine.