GivGo for gold! 03 November 2017
Last night in New York, our brand work for corporate fundraising technology start-up GivGo was awarded a Gold and two Bronzes at the Transform Awards North America 2017. Gold was awarded for best development of a new brand within an existing brand portfolio – GivGo being part of the wider Givergy family.
Our achievement at the awards recognises excellence in rebranding and brand development. The awards consistently set a stronger benchmark for work in brand development while reflecting the growing significance of brand in strategic corporate communications. The corporate brand – and its implementation, positioning and creativity – has become one of the most valuable assets a business owns.
“The entries this year demonstrated a high degree of creativity and innovation, but not for its own sake. Each submission showed a strong understanding that they needed to solve a defined business challenge. As a judge this year, the entries provided a challenge to me as well. With so many strong contenders I had a number of tough decisions to make. They certainly have raised the bar for all of us. It was a privilege to be able to participate in the judging of the Transform Awards again this year. Congratulations to all of the winners!”. David Ferreira, City of Mississauga.
Established eight years ago in Europe, the Transform Awards has evolved into a global celebration of the indispensable talent that exists within the branding sphere. Since the launch of Transform magazine in April 2014, the global publication has led the way in reporting on those leading the way in both creative and strategic branding.