Double success for Russell Investments 10 May 2019
We are delighted to announce that our recent brand work for global asset manager Russell Investments picked up 2 prestigious FCS Portfolio Awards at last night's gala event in New York.
At a sell-out event, attended by the leading financial services marketers and agencies from across North America, our firm-wide visual identity work for Russell Investments won Silver, whilst our naming strategy for RISE – the firm's financial adviser solution – picked up Bronze.
For Russell Investments' brand we crafted a highly distinctive visual approach that helps delivers marketing communications with bold simplicity. A single powerful word and metaphorical image are the foundation of this new brand.
RISE is an aspirational, powerful and succinct brand that represents positivity and the potential advisers could achieve by working with Russell Investments. The name cleverly incorporates 'RI', representing Russell Investments and uses the same letters to denote a 'to the power of' symbol – reinforcing RISE's potential to its target audience.
Congratulations to all last night's winners – it was a fun night!
About the Financial Communications Society
Founded in 1967, the Financial Communications Society (FCS) is a national not-for-profit organisation dedicated to improving professional standards in financial marketing communications through a mission of community, education and philanthropy. Find out more here.