Elevating a start-up investment management firm 23 September 2014
We have just completed the visual identity and soft launch for Eleva Capital, a Luxembourg UCITS Pan-European, long only fund equity fund, which is set for launch in Q4 this year (pending FCA & CSSF approval).
The logo icon and supporting visual brand draws its inspiration from the structure of a family tree and a hexagon – the strongest form traditionally used in building blocks, representing the structured and professional nature of the business. The carefully selected typeface used to accompany the icon uses rounded accents to mirror the circular forms of the mark and communicates the approachable aspect of the firm’s culture.
Eleva Capital were also keen to receive share of voice in the media, so we crafted and executed a European press release distribution strategy, which to date has achieved high profile coverage in key publications including: Reuters, Portfolio Advisor, Institutional Asset Manager and Citywire.