Creating a clever brand identity for a courageous woman 15 December 2016
We are very proud to share our pro bono work for Freyathlon – a personal brand for one of our former clients, Freya Rodger, who after overcoming non-Hodgkin Lymphoma was determined to rebuild her health and fitness through a series of sporting activities.
With her confidence strong and fitness improving, Freya embarked on her biggest challenge, to try her hand at every sporting event open to women at the Rio Olympics in 2016. In order to help raise awareness of this remarkable endeavour, we stepped in to create a name and visual identity – a brand that would inspire not just Freya, but her friends, local community and the media.
Although sadly Freya didn’t get to travel to Brazil, she successfully completed over 100 events in 41 sporting categories in time for the closing ceremony in August! Freya's challenge was shared across social media and she even appeared on BBC TV and on Radio 4, raising the profile of this amazing lady.