Capturing the DNA of a CUBE 11 September 2012

Following its appointment by CUBE Capital, an independent alternative investment management firm, Living has completed a review and redesign of the firm’s corporate brand.




Living’s creative team were tasked with delivering on a specific brief to visually capture the ‘DNA’ of CUBE Capital: ‘an entrepreneurial spirit with pragmatic wisdom’.

The solution features an evolution of the existing logo, a series of bespoke illustrations retaining four cubes that are at the heart of CUBE’s identity and combining them with a refined contemporary typeface and colour palette. The result conveys a real impression of movement, progress and dynamism.

Greg Hobden, Living's Client Strategy Director commented; “Living’s financial communications expertise, size and international presence in London and Hong Kong have delivered real synergies to our relationship with CUBE Capital. We’re delighted that we’ve played our part in helping them take their brand to the next level; it perfectly captures their personality; a constant flow of movement where 'minds' are constantly inventing new ideas”.

CUBE Capital is an independent, global alternative investment management firm with $1.2 billion in AUM.  CUBE has over 50 people working in its main offices in London and Hong Kong with satellite offices in Shanghai, Beijing and Moscow. Its activities are spread across three main platforms; Multi-manager hedge funds, single strategy hedge funds and real estate investment.


Cube-Capital-logo.jpg Cube-Capital-jumbled-cubes.jpg