Bringing asymmetry to MSK Capital Partners 22 October 2014

How do you bring to life the investment philosophy of an alternative investment manager through its visual identity?



The answer, and what our team have just delivered for MSK Capital Partners, is found through a true and thorough understanding of the firm's investment life cycle and how they identify positive opportunities for their investors.

Our creative approach centres on the four key stages of MSK's investment philosophy. These are represented by a symmetrical quadrant that sits at the heart of the visual identity. The simple and elegant logo mark aligned with the use of a black and white colour palette further emphasises MSK's absolute focus and precision.

Visit the fully responsive website at

If you would like to find out how we can help your firm's brand, please contact Greg Hobden in London, Aliena Lai in Hong Kong, or Kate Shaw in New York.


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