Bold simplicity for Russell Investments 22 June 2018
We are delighted to announce the launch of a new brand for global asset manager Russell Investments, that focuses on the needs of their institutional investors and financial professionals.
The previous brand, which had served Russell Investments and their audiences well for many years, had become overcomplicated and was starting to feel dated in a fasting moving sector. It was also clear that the firm's target audiences were becoming increasingly time-poor and were demanding information to be presented to them in a clear and simple manner.
Working closely with with Russell Investments' marketing teams across the globe and in partnership with strategists Masa+Boz, we crafted a highly distinctive visual approach that rises to this challenge and helps delivers marketing communications with bold simplicity. A single powerful word and metaphorical image are the foundation of this new brand.
Our global teams have helped Russell Investments roll out across the new brand across a wide range of touchpoints including the firm's website, advertising, marketing materials and event collateral.
We also created a name, brand and proposition for RISE – Russell Investments new adviser-centric experience that provides financial professionals with access to insights, expertise, tools and advice.