Asset managers: one step forward, two steps back? 29 October 2019
In our 25th and very latest edition of Living Ratings, we’ve rated and ranked the brand and digital intelligence of the world’s leading asset managers, evaluating nearly 100 criteria in our most comprehensive research report to date.
There’s clear evidence that the determined firms have continued to invest in strengthening their brands and digital footprints; however, for many other asset managers, it's a case of one step forward, two steps back.
This year we have modified our criteria, placing a sharper focus on the expression of the organisations’ brand and values, as well as evidence of asset managers keeping pace with the rapidly evolving social digital arena. This heightened examination has altered the ranking of many of last year’s leading firms. In short, those firms who rely on talking about numbers have lost out to those who really help their audience to understand what makes them differentiated and valuable partners.
Visit our Living Ratings portal to download a complimentary copy of the full Living Ratings report and rankings. See who’s on top of their game and who’s on the sidelines. Read about the digital trends that drive brand difference and learn about the six big opportunities to improve your brand and digital intelligence.