A vibrant transformation for EBRD’s AM 2017 16 May 2017
We are delighted to have worked for a second year with the European Bank for Reconstruction and Development (EBRD), who held their Annual Meeting 2017 in Nicosia, Cyprus.
The event, held on 9-11 May, welcomed over 2,000 participants – senior business people, investors and policy-makers – to the Filoxenia Conference Centre for three days of discussion, debate and networking opportunities.
We were tasked with creating the 2017 event brand, with creative approach inspired by the national flower of Cyprus, the cyclamen. In harsh terrain and enduring difficult conditions, it still manages to bloom.
The logo solution depicts the spiral forms of the cyclamen leaves combined with the seeds, which enable growth and development. We also created a dynamic palette of colour pairings and patterns, inspired by nature, and introduced a smart grid system for event materials.
This resulted in an engaging and vibrant event branding rolled out across a wide range of digital and printed communications that enhanced the delegate experience and transformed the venue.