15th Anniversary Campaign for the Hong Kong Tracker Fund 28 October 2014
State Street Global Advisors (SSgA), has just launched a campaign created by Living to mark the 15th Anniversary of the Hong Kong Tracker Fund.
This fully integrated campaign positions the fund as The People's Fund of Hong Kong, and aims to educate Hong Konger's on the key benefits of investing in the exchange traded fund, which tracks the Hang Seng Index.
A core part of the marketing strategy was the design and development of a fully responsive campaign microsite, a central resource for video testimonials from current investors and key fund information. The dual language campaign, in English and Traditional Chinese, is also supported by print and online advertising, high profile bus wraps on key routes throughout the city and television commercials on local station Pearl TVB.
The team in Hong Kong will be working closely with our client to monitor and measure all aspects of the campaign after launch.