T.Rowe Price

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Raising Europe’s awareness of a global investment giant

The challenge

Global investment manager T. Rowe Price has over €21bn of European assets under management for a diverse client base, from sovereign wealth funds to private banks. They briefed us at Living Group to enhance awareness of their European capabilities in equity and fixed income investing.

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The solution

We created a simple but striking campaign concept that places T. Rowe Price at the heart of the European investment landscape, building awareness of the brand’s key strengths in focus, teamwork and track record.

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Taking a wholly integrated approach, we took the lead in every aspect of the campaign, including planning, copy creation and design of everything from advertising, literature and email marketing to a dedicated campaign microsite complete with extensive use of video.

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The result

Our 12-month integrated marketing campaign helped T. Rowe Price achieve stand-out in a crowded market. Meanwhile, our highly targeted distributor email achieved an industry record click-through rate of 6% and went on to win Best International Campaign at the Citywire Goldmine Awards in 2013.

 

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