A vibrant brand awareness campaign for Hong Kong

The challenge

Old Mutual Global Investors (OMGI) approached Living with a brief to trans-create a brand awareness campaign for the Hong Kong market. Whilst a well established and listed asset management group in Europe, the firm is lesser known in Hong Kong and throughout Asia. 

The challenge was to work with materials developed in Europe and create a brand awareness campaign that resonated with the Hong Kong market, reinforcing OMGI’s brand message and raising their profile.

The solution

Working with materials from Europe coupled with Living’s deep understanding of the local market, we developed a multi-channel brand awareness campaign for Hong Kong.

Providing art direction, design and bi-lingual copy support, Living created a series of localised prints ads and magazine wraps for local newspapers and regional publications, in addition to animated online banners and high profile tram and tram shelter wraps which were located throughout Hong Kong’s central business district.

The result

OMGI’s striking and highly visible brand campaign running across print, online and out-of-home channels has resonated well with the local audience, prompting interest from Asian investors and effectively raising the profile of the company in Hong Kong.