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Successfully delivering a ‘Big Four’ benchmark industry survey and campaign.

The challenge

EY’s Fraud, Investigation and Dispute Services team approached us to help design and produce their benchmark EMIA (Europe, Middle East, India and Africa) fraud survey study and campaign.

This important insight was to form a key part of EY’s marketing strategy in this region.

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The solution

Once the research was completed by Ipsos, we were able to gain access to key data from interviews with participants, from the shop floor to the C-Suite, across a wide range of key industry sectors – from financial services to healthcare to consumer products.

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A suite of materials was then crafted to support EY market this valuable insight and included a flagship report that was translated and typeset into five additional languages, plus supporting one-pagers and event materials.

As part of our integrated approach we also created digital and printed adverts that promoted the launch of the report in Legal Week.

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The result

The EMIA fraud survey study was launched successfully and has allowed EY to drive debate with, and provide evidence-based insight to, their target audiences, so maintaining its market-leading position in this highly competitive space.

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