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EY's flagship integrated though-leadership report

The challenge

EY’s Fraud, Investigation and Dispute Services team approached us to help design and produce their benchmark EMIA (Europe, Middle East, India and Africa) fraud survey report, microsite and campaign.

The creation of a digital experience would broaden the reach of this insight not only within the region but also globally.

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The solution

Once the research was completed by Ipsos, we were able to gain access to key data from interviews with participants, from the shop floor to the C-Suite, across a wide range of key industry sectors – from financial services to healthcare to consumer products.

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A suite of materials was then crafted to support EY market this valuable insight and included a flagship report that was translated and typeset into five additional languages, plus supporting one-pagers and event materials.

As part of our integrated approach we also created digital and printed adverts that drove users to the microsite and promoted the launch of the report in Legal Week.

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The result

The EMIA fraud survey study was launched successfully and has allowed EY to drive debate both on and offline but also to provide evidence-based insight to, their target audiences, so maintaining its market-leading position in this highly competitive space.

 

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