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Building a coherent brand and product identity for a global leader in financial research technologies

The challenge

At the heart of our brief from BlueMatrix – a world leader in financial research technology – was a challenge to completely review, clarify and simplify its brand and product suite to enable clearer, structured and more differentiated communications.

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The solution

Reviewing each of the BlueMatrix products in turn, we began to clarify its complex brand hierarchy, establishing a clear brand and product framework in its place. This enabled the definition of a fresh firm-wide positioning statement and visual identity, and drove the creation of a definitive set of product names and logos which followed a more logical and descriptive approach.

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Once brand and product suite were simplified and aligned, we wrote and designed a key presentation to inspire the global sales team, and created the core collateral to enable them to perform, including a company-wide brochure, website and brand launch email.

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The result

With its coherent brand and product identity in place, BlueMatrix now has a communications platform that accurately reflects its business, its outputs, and its unmatched suite of research applications. Today, we work with BlueMatrix across the breadth of its marketing and communications initiatives.

Find out more at

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