Our proven approach
Experience tells us that your company will have a unique set of circumstances and communications challenges. That's why we don't have a one-size-fits-all approach; instead a flexible process that ensures your communications are fit-for-purpose and specific to your needs.
For example, our Discovery phase includes an in-depth analysis of your current communications, or a detailed briefing meeting. Or perhaps you have this phase covered and may just need help with phases two and three. Whatever you need, we'll always agree with you upfront exactly what you require from us.
Achieving effective results takes real strategic insight and this crucial phase is about understanding, and maybe challenging, your brand or product proposition. The Discovery phase may involve research and analysis of your business, markets, customers, clients, internal and external focus groups, investor research, shareholder perception studies, copy analysis, media and online reputation audits, online surveys and competitor reviews.
From this we gain a 360° understanding of your whole business that enables us to prepare for you an informed report on our findings and recommendations.
We can then develop a coherent brief, allocate budgets, segment markets, define messages and plan campaigns. Put simply, we'll create a clear and well-thought out communications plan that incorporates the key design, digital or PR disciplines you may need.
Strategy and creative
Based on the initial briefing meeting or Discovery phase output, we can identify and agree key messages and the appropriate audience touch-points to match your requirements.
We'll then develop a creative approach to genuinely engage your audiences - whether clients, staff, investors or customers.
With centralised control and project management, this phase ensures the agreed strategy is executed efficiently and effectively to pre-approved budgets and timings.
It's where you really see the value of our joined-up approach to the previous phases and is how we ensure
Monitor & Measure
Our joined-up approach means can keep supporting you post-implementation – after the campaign is delivered or when your website goes live.
So that we can connect outstanding creative work with results for your business, we can put benchmarks in place and provide full post-campaign analysis and reporting measurement to measure success.