AIA Group, the largest independent pan-Asian life insurance group in the world, approached Living to create an overarching creative concept for their enhanced universal life product offering, Wealth Preserver 3.
As the product was targeted at high net worth individuals, it was important that the creative reflect a high-end, prestigious brand image consistent with the product.
Following presentation of three creative concept options, AIA selected the ‘Tree of Life’ concept. This concept emphasised the key values of the product offering – growing clients’ wealth and asset bases, as well as safeguarding it for future generations. The creative direction was then applied across a suite of Wealth Preserver 3 product collaterals.
In addition to designing the suite of supporting communications materials, Living also crafted the Wealth Preserver 3 brochure copy across three languages: English, Traditional Chinese and Simplified Chinese.
The high-end, sophisticated look and feel of the ‘Tree of Life’ creative concept has successfully been applied to a range of collateral including product brochures, product guides, application forms, leaflets, fact sheets, and PowerPoint templates.