AllianceBernstein, one of the world’s largest asset managers, approached Living to create an advertising campaign to promote the launch of their new Emerging Markets fund in Europe.
It was critical that this campaign explained the multi-asset aspect of this product (equities, bonds and FX) in different languages and across a variety of media.
With just 48 hours to complete the creative phase, the Living team crafted the ‘Power of 3’ concept, which cleverly plays on the multi-asset theme and reiterates the research-driven and analytical nature of AllianceBernstein.
The team then assisted the client with the copywriting and design of key campaign elements including printed and online adverts, and product brochures in both English and German.
The striking new campaign was successfully launched in Germany during September 2011 and Living are working closely with the client to analyse the success of the campaign.