AllianceBernstein
Advertising campaign for one of the world’s largest asset managers
- Actuarial Profession
- AIA
- AllianceBernstein
- Aviva Investors
- B Capital
- B&CE
- Bedrock
- Black Ant
- CIT Group
- Citi
- Crossbridge Capital
- DWF
- Ernst & Young
- IFRS Foundation
- Lansdowne Partners
- Luqman Arnold
- Man Group
- Mourant Ozannes
- NewSmith Capital Partners
- Pensato Capital
- Rathbone Brothers Plc
- Schillings Lawyers
- State Street
- T. Rowe Price
/ challenge
AllianceBernstein, one of the world’s largest asset managers, approached Living to create an advertising campaign to promote the launch of their new Emerging Markets fund in Europe.
It was critical that this campaign explained the multi-asset aspect of this product (equities, bonds and FX) in different languages and across a variety of media.
/ solution
With just 48 hours to complete the creative phase, the Living team crafted the ‘Power of 3’ concept, which cleverly plays on the multi-asset theme and reiterates the research-driven and analytical nature of AllianceBernstein.
The team then assisted the client with the copywriting and design of key campaign elements including printed and online adverts, and product brochures in both English and German.
/ result
The striking new campaign was successfully launched in Germany during September 2011 and Living are working closely with the client to analyse the success of the campaign.
