DWF is recognised as one of the fastest growing business law firms in the UK.
It was clear from the brief that the firm needed a visual brand that not only enhanced their reputation as sector specialists, but also reflected the firm’s ability to cut through the legal terrain to achieve their clients’ end goal.
Refreshingly, DWF also didn’t want to be seen as a ‘typical law firm’!
A vibrant and bold creative approach, working seamlessly on and offline, which positions DWF as an entrepreneurial and specialist law firm. A supporting strapline of ‘go further’ was also developed to enhance the firm’s reputation in the legal sector.
The team at Living rolled the new brand out across internal and external communications, ranging from brochures, advertising and pitch materials, through to an external website, intranet and an eMarketing suite.
The refreshing new brand aligns with DWF’s aspirations and provides the firm with consistent messaging, plus the business tools to support their plans for future growth.
Furthermore, this truly differentiating brand beat off a strong field to win the Gold Award in the Best Rebrand from the Professional Services Sector category and was a Silver Award winner in the Best Overall Visual Identity category at Communicate Magazine's Transform Awards. Liivng's work with DWF has also been shortlisted for a highly prestigious British Legal Week Award 2012.
Living are continuing to work with DWF on a number of design, digital and PR projects – a joined-up approach which is truly benefitting the client.
Update summer 2012: Living have just crafted a new logo for DWF, further reflecting the clear direction and advice that they provide to their clients.