Moore Stephens
Brand refresh for a growing professional services firm
- Actuarial Profession
- Aviva Investors
- B&CE
- BlueBay Asset Management
- Bramdean Asset Management
- Citi Private Bank
- Close Investments
- Crossbridge Capital
- Development Securities
- Ernst & Young
- IASB
- ING Group
- Jabre Capital Partners
- Lansdowne Partners
- Louis Capital Markets
- Man Group
- Man Investments
- Moore Stephens
- Pensato Capital
- Trafalgar Asset Managers
/ challenge
Industry and service specialisation are at the heart of Moore Stephens’ UK practice. This enables them to provide an innovative and personal service to their target audience, which includes insurance and financial services, shipping, property, the public sector, and international private clients with global corporate interests.
Living’s challenge was to refresh the visual brand with a contemporary look and feel, whilst respecting the prestigous and traditional nature of the business.
/ solution
Following a brand workshop and in-depth audit, Living crafted a new visual brand that repositioned Moore Stephens in a fresh, forward-thinking and positive manner.
The strapline ‘Precise. Proven. Performance.’ was also created to firmly underline the business’ key messages, values and ethos.
Key elements of the visual brand included the sector and service descriptors as a way of distinguishing the collateral, plus dynamic people imagery to reflect the personal approach that is the foundation of Moore Stephens’ business.
/ result
Living developed both on and offline communication tools, which will help the organisation achieve their vision to develop and create sustainable value for their clients and those who work in the firm, now and in the future.
Their visual identity now enhances their reputation and reflects their current status as a significant global presence.
