Following close scrutiny of the flyers, we were in a perfect position to prepare a design and layout that had substance and clear signposting to direct the prospective client through.
To maintain ongoing consistency, we also prepared easy-to-use design guidelines that detailed the permitted use of typography, colour, images and charts within an existing grid and layout. Furthermore we provided templates for the in-house design team to use on a day-to-day basis.
Grabbing the bull-by-the-horns, we simplified the design into a functional layout that clearly demonstrates Aviva Investors' capabilities clearly and consistency. Internal stakeholders also seamlessly bought-in to the new improved look and feel.