Aviva Investors
Bringing clarity to marketing and communication materials
- Actuarial Profession
- Aviva Investors
- B&CE
- BlueBay Asset Management
- Bramdean Asset Management
- Citi Private Bank
- Close Investments
- Crossbridge Capital
- Development Securities
- Ernst & Young
- IASB
- ING Group
- Jabre Capital Partners
- Lansdowne Partners
- Louis Capital Markets
- Man Group
- Man Investments
- Moore Stephens
- Pensato Capital
- Trafalgar Asset Managers
/ challenge
Aviva Investors approached Living to review their product flyers so to optimise the effectiveness and enhance the clarity of their financial communications for a global audience.
/ solution
Following close scrutiny of the flyers, we were in a perfect position to prepare a design and layout that had substance and clear signposting to direct the prospective client through.
To maintain ongoing consistency, we also prepared easy-to-use design guidelines that detailed the permitted use of typography, colour, images and charts within an existing grid and layout. Furthermore we provided templates for the in-house design team to use on a day-to-day basis.
/ result
Grabbing the bull-by-the-horns, we simplified the design into a functional layout that clearly demonstrates Aviva Investors' capabilities clearly and consistency. Internal stakeholders also seamlessly bought-in to the new improved look and feel.
