Man Investments
An investor-facing brand for a UCITS III fund
- Actuarial Profession
- Aviva Investors
- B&CE
- BlueBay Asset Management
- Bramdean Asset Management
- Citi Private Bank
- Close Investments
- Crossbridge Capital
- Development Securities
- Ernst & Young
- IASB
- ING Group
- Jabre Capital Partners
- Lansdowne Partners
- Louis Capital Markets
- Man Group
- Man Investments
- Moore Stephens
- Pensato Capital
- Trafalgar Asset Managers
/ challenge
Man Investments, one of the world's leading hedge funds, approached Living to create a brand for its UCITS III compliant funds.
One of the main challenges was to communicate the benefits of UCITS to potential investors. Another was to create a consistent campaign message and brand that could be used across Europe.
/ solution
As part of our comprehensive discovery phase, we interviewed the sales team and key marketing personnel across the business. This allowed us to identify the key messages and benefits of UCITS, plus the individual characteristics of each fund.
Once defined, these messages were then used to craft campaign straplines and supporting creative which reflected the cross-border freedom of UCITS, and in this example, the diverse nature of the fund.
/ result
The campaign is due for launch in Q2 of 2010 and Living are continuing to work closely with the client, implementing the brand to touchpoints including:
• Prospectus
• Product information sheet
• Microsite
• Email and printed advertising, and
• Roadshow materials.
These materials are supported by campaign brand guidelines, which will assist their in-house design team with the creation of future UCITS fund launches.
