Ernst & Young, one of Living’s long-standing clients, approached us to help with the launch of ‘Opportunities in adversity’, a research-based report addressing an economy in deep recession.
Ernst & Young’s report provided clients with up-to-date market insights from major global companies. Their findings helped management access their own situation and chart the best course of action in response to the recession.
Working closely with our client, it was decided that a campaign lead approach should be adopted. This involved external and internal campaigns across EMEIA, supported by a number of critical touchpoints encompassing both off
and online media.
Living supported Ernst & Young in all aspects of the project from the campaign creative, through to the delivery of an integrated solution via our design and digital teams.
Since the campaign launched, the statistics have been overwhelmingly positive. Ernst & Young generated tens of thousands of client meetings and the campaign accounted for 20% of EMEIA revenues during the period it ran.
In addition to this success, the campaign and the Ernst & Young marketing team, have since gone on to win two of the Chartered Institute of Marketing’s prestigious Marketing Excellence Awards.