Ernst & Young
Award-winning business development campaign
- Actuarial Profession
- AIA
- AllianceBernstein
- Aviva Investors
- B Capital
- B&CE
- Bedrock
- Black Ant
- CIT Group
- Citi
- Crossbridge Capital
- DWF
- Ernst & Young
- IFRS Foundation
- Lansdowne Partners
- Luqman Arnold
- Man Group
- Mourant Ozannes
- NewSmith Capital Partners
- Pensato Capital
- Rathbone Brothers Plc
- Schillings Lawyers
- State Street
- T. Rowe Price
/ challenge
Ernst & Young, one of Living’s long-standing clients, approached us to help with the launch of ‘Opportunities in adversity’, a research-based report addressing an economy in deep recession.
Ernst & Young’s report provided clients with up-to-date market insights from major global companies. Their findings helped management access their own situation and chart the best course of action in response to the recession.
/ solution
Working closely with our client, it was decided that a campaign lead approach should be adopted. This involved external and internal campaigns across EMEIA, supported by a number of critical touchpoints encompassing both off
and online media.
Living supported Ernst & Young in all aspects of the project from the campaign creative, through to the delivery of an integrated solution via our design and digital teams.
/ result
Since the campaign launched, the statistics have been overwhelmingly positive. Ernst & Young generated tens of thousands of client meetings and the campaign accounted for 20% of EMEIA revenues during the period it ran.
In addition to this success, the campaign and the Ernst & Young marketing team, have since gone on to win two of the Chartered Institute of Marketing’s prestigious Marketing Excellence Awards.
