Ernst & Young
Award-winning business development campaign
- Actuarial Profession
- Aviva Investors
- B&CE
- BlueBay Asset Management
- Bramdean Asset Management
- Citi Private Bank
- Close Investments
- Crossbridge Capital
- Development Securities
- Ernst & Young
- IASB
- ING Group
- Jabre Capital Partners
- Lansdowne Partners
- Louis Capital Markets
- Man Group
- Man Investments
- Moore Stephens
- Pensato Capital
- Trafalgar Asset Managers
/ challenge
Ernst & Young, one of Living’s long-standing clients, approached us
to help with the launch of ‘Opportunities in adversity’, a
research-based report addressing an economy in deep recession.
Ernst & Young’s report provided clients with up-to-date market
insights from major global companies. Their findings helped management
access their own situation and chart the best course of action in
response to the recession.
/ solution
Working closely with our client, it was decided that a campaign lead approach should be adopted. This involved external and internal campaigns across EMEIA, supported by a number of critical touchpoints encompassing both off
and online media.
Living supported Ernst & Young in all aspects of the project from the campaign creative, through to the delivery of an integrated solution via our design and digital teams.
/ result
Since the campaign launched, the statistics have been overwhelmingly positive. Ernst & Young generated tens of thousands of client meetings and the campaign accounted for 20% of EMEIA revenues during the period it ran.
In addition to this success, the campaign and the Ernst & Young marketing team, have since gone on to win two of the Chartered Institute of Marketing’s prestigious Marketing Excellence Awards.
