Trafalgar Asset Managers

There were two key challenges to this project. The first was to establish the current key values and vision of the business, so we could ascertain the foundation for our design brief and understand how the business had grown. The second was to audit the current marketing materials so we could appreciate how the new brand would be used and so deliver not only a best of breed visual identity, but also practical tools for the investor relations team.

Our consultancy team worked closely with the key stakeholders in the business to establish an accurate design brief. The strength of which enabled us to deliver a meaningful visual identity, backed up with a strong rationale. The logo symbolises the journey of a trade, the points along the journey and its entrance and exit points.

A full set of visual brand guidelines were also created, detailing the use and positioning of colours, typography and images, so ensuring the accuracy and consistency of future work.

The launch of the visual brand coincided with the move to new officesand we assisted with a variety of activities from an e-moving card, through to multiple fund reports and presentations.

Trafalgar Asset Managers have continued to build their business through improved investor communications and became winners of the Hedge Fund Review, Multi-Strategy Fund of the Year 2008.