Jabre Capital Partners
Understated brand for a Swiss-based fund
- Actuarial Profession
- Aviva Investors
- B&CE
- BlueBay Asset Management
- Bramdean Asset Management
- Citi Private Bank
- Close Investments
- Crossbridge Capital
- Development Securities
- Ernst & Young
- IASB
- ING Group
- Jabre Capital Partners
- Lansdowne Partners
- Louis Capital Markets
- Man Group
- Man Investments
- Moore Stephens
- Pensato Capital
- Trafalgar Asset Managers
/ challenge
Newly launched Geneva-based hedge fund, Jabre Capital Partners, required an outward facing identity for their business, plus supporting investor relations' materials.
/ solution
Living worked closely with the lead partners and prime brokers UBS, creating an elegant and understated visual brand for the fund launch, which emphasised the shortened name of the business ‘JabCap’.
In addition to the brand, a suite of materials from stationery and presentations through to a secure website were created, complimented by a visual identity guidelines document.
/ result
The first fund launched successfully in early 2007 and was followed by a number of additional products, all using the elegant visual identity. The visual brand has become a key part of the business' sales strategy allowing them to communicate consistently and clearly with their investors.
Living continues to support and advise Jabre Capital Partners with their day-to-day marketing and investor relations requirements.
