IASB

The IASB is committed to providing the world’s integrating capital markets with a common language (known as the IFRS) for financial reporting.

Although the organisation has been very successful in its work, it faced the problem of having a complex structure of various subsidiaries and committees of which not all of them use the same branding, templates or look and feel. This confusion and visual inconsistencies were contrary to the raison d’etre of the organisation: global standard setters.

By listening to the organisation's internal and external audiences, the requirement was clear: a robust, easy-to-use branding and communications policy that made intuitive sense. Our discovery phase enabled us to develop and refresh the brand to reflect the organisation's ambition to be the pre-eminent global standards setter.

Living built the visual brand around the idea of progression, guidance and measurement. The new style is conservative yet modern, and appeals to the target market, combining a sophisticated colour palette with thought-provoking imagery. For behind the scenes, we crafted the brand values and devised an essential literature system to encompass all their document-types from marketing to educational material and everything in-between, on and offline.

Living developed a new look that's a fine balance of intelligence and creativity. This in turn, reiterates that the statement 'clear communication is critical' should be set in stone… after all, the IASB set the 'rules' for the world so why shouldn't we!