Crossbridge Capital
Elegant branding and PR support for investment advisory leaders
- Actuarial Profession
- Aviva Investors
- B&CE
- BlueBay Asset Management
- Bramdean Asset Management
- Citi Private Bank
- Close Investments
- Crossbridge Capital
- Development Securities
- Ernst & Young
- IASB
- ING Group
- Jabre Capital Partners
- Lansdowne Partners
- Louis Capital Markets
- Man Group
- Man Investments
- Moore Stephens
- Pensato Capital
- Trafalgar Asset Managers
/ challenge
A new corporate identity was required for our client Crossbridge Capital, a recently launched independent wealth management firm. The co-founders have considerable wealth management experience from their time as private bankers at a global investment bank, focusing on the Middle East region, and the subsequent brand needed to work for a broad client base.
/ solution
To illustrate a global reach, alignment with clients’ interests and a progressive but balanced approach, the logo works on two levels: the perspective as you cross the bridge and also the side view of the bridge.
The accompanying image and colour palette further strengthens the brand and portrays Crossbridge as sophisticated, knowledgeable and professional and appeals to both high net worth individuals as well as institutions.
/ result
Delivering an effective investor-facing brand has enabled Crossbridge to concentrate on what they do best – providing advice and customised portfolio allocation to their clients. They have successfully established themselves as leaders in the wealth management arena and our building a business with a strong future.
Living PR has subsequently been appointed to run the Crossbridge press office, managing their reputation both on and offline.
