A new corporate identity was required for our client Crossbridge Capital, a recently launched independent wealth management firm. The co-founders have considerable wealth management experience from their time as private bankers at a global investment bank, focusing on the Middle East region, and the subsequent brand needed to work for a broad client base.
To illustrate a global reach, alignment with clients’ interests and a progressive but balanced approach, the logo works on two levels: the perspective as you cross the bridge and also the side view of the bridge.
The accompanying image and colour palette further strengthens the brand and portrays Crossbridge as sophisticated, knowledgeable and professional and appeals to both high net worth individuals as well as institutions.
The new brand was implemented across all the client's marketing materials and website by the Living team.
Delivering an effective investor-facing brand has enabled Crossbridge to concentrate on what they do best – providing advice and customised portfolio allocation to their clients. They have successfully established themselves as leaders in the wealth management arena and our building a business with a strong future. Find out more at www.crossbridgecapital.com
Living PR was brought in to work on a retained basis and run the Crossbridge Capital press office in 2010. Over this period, the team has introduced spokespeople to media in the UK, Singapore, Hong Kong and India and manages their reputation both on and offline.