Citi Private Bank
Succinct communications for high net worth clients
- Actuarial Profession
- Aviva Investors
- B&CE
- BlueBay Asset Management
- Bramdean Asset Management
- Citi Private Bank
- Close Investments
- Crossbridge Capital
- Development Securities
- Ernst & Young
- IASB
- ING Group
- Jabre Capital Partners
- Lansdowne Partners
- Louis Capital Markets
- Man Group
- Man Investments
- Moore Stephens
- Pensato Capital
- Trafalgar Asset Managers
/ challenge
Citi Private Bank, part of the Citi global banking group, needed to communicate more effectively with their private clients and update them on their team’s key investment themes for each quarter. As this international audience of High Net Worth Individuals are increasingly mobile and travelling on business, any marketing communication had to be relevant, concise and portable.
/ solution
Living created a visual style that focussed on the changing Seasons, using different colourways to depict each quarter within a black and white photographic treatment. The design team produced the update in a compact, square format, that delivers complex investment information in a clear and visually engaging design.
/ result
The pocket-sized brochure has been very well received by clients and has helped Citi Private Bank articulate their investment themes clearly and succintly. Quarterly updates are planned throughout the year.
