UCITS: Marketing for New Markets, The Hedge Fund Journal, Feb '10
22 March 2010
February's issue of The Hedge Fund Journal carried an article by Living Group's CEO, Kate Shaw. In it Kate talks about so called Newcits or absolute return UCITS funds and the challenge faced when marketing them to what is effectively a new market.
The main points raised are:
1. Be clear: why UCITS?
2. Know your market
3. Develop marketing materials
4. Learn from the competition
5. Keep talking
