Plan, build & deliver
19 October 2009
Here are our top 5 tips to help plan and deliver an effective PR campaign:
1. Figure out what you want to achieve.
Where do you want the campaign to take you? Then break the journey down into easily achievable steps.
2. Make sure that PR isn’t done in a vacuum.
Integrate it with marketing, sales and business strategy and keep your messages consistent.
3. Don’t oversell yourself.
Your audience will see through it and your message will lose credibility.
4. Is what you’re saying newsworthy?
Would you read it if you were the target market?
5. Transparency is key.
Be open, honest and uncomplicated in your communications and your audiences will respond.
For help planning your campaign, please contact Imran Majid on +44 (0)20 7739 8899.
