The 'Tree of Life' for AIA's Wealth Preserver
18 July 2012
Living has just completed the successful copywriting and design, in three languages, of a new universal life product for pan-Asian life insurance group AIA.
The product, aimed at high net worth individuals, benefits from an elegant and sophisticated design based on the 'Tree of Life', representing growth and protection, and was applied to a wide range key marketing materials.
You can read more about the project in our work.