Farema: starting with a blank canvas
16 December 2009
A London-based start-up hedge fund approached Living to create a name, visual brand and supporting marketing materials for their new business.
Working closely with the client, Living created the name Farema Capital, which is derived from the Italian 'fare', meaning to make or to do and represents the execution of trades and selection of investments by the traders. The selection theme is further represented by the 'F' highlighted in the logo and the circles in supporting visual brand.
The fund is due to launch in early 2010 and Living continue to support Farema during this busy period.
Update: Farema successfully launched its first fund (Farema Capital European Equity Long Short Fund) on 1 March 2010.
